The Problem

A great bouquet of TV channels is not enough to get end-users intrigued and willing to use their mobile phones as their mobileTV. The “wow effect” is reached only with “cool” applications which are seamlessly accessible by the end-user. No fuss, just watch and enjoy.

The Strategy

beeweeb’s agnostic and modular approach allows to seamlessly deliver state-of-the-art UserExperience on an unprecedented range of handsets. Customization and localization of the beeTV solution enable specific tailoring for specific needs, while sharing the core of the application solution. Re-using existing backend systems (EPG/billing/streaming) or leveraging on beeweeb’s streaming/EPG partners result in proved smooth rollouts plans.

Brick and PreCaching

EPG/ESG information is dispatched to the client pre-emptively using beeweeb’s content mapping matrices and concentric pre-caching logic which eliminates waiting time for the end-user navigation.

Views

Differect Views enable different features of the TV applications, based on the Operator’s specific needs, driving the end-user to freely and seamlessly find the most compelling offers and activate them while enjoying the TV experience:

• SkyView
• EPGView
• DayView
• FullScreenView

Business Models

beeTV is open to deliver simultaneously to the end-user the different business model and pricing policies dynamically defined by the operator.

• Subscription-based channel broadcast
• Video-On-Demand
• Pay-per-View
• Free channels

Cross-selling

Specific EPG items or full channels can be viewed through a specific and branded DVD-like UI which targets the cross-selling of related items:

• Extra material
• Other episodes VOD
• Ringtones, wallpapers, themes, etc.
• Digital assets are linkable from external libraries or from within the operetor environment through simple integration: billing and download of the assets follow the existing Wap2 specifications (the application acts as if it were a wap2-browser).

The beeweeb approach

beeweeb’s RealTimeModuleAggregator (RTMA) dynamically puts together the chosen client modules and localization assets into the different handsets. This process is based on the handsets’ characteristics defined in the Handset Profiling Table, as an industrial approach to the tailoring needs of the Marketing Depts of the different OpCos facing local market requirements to be delivered on multiple handset families. The RTMA is based on an XML profile file for each handset and performs the basic combination of modules and assets. Additional fine tuning and testing is performed to guarantee down-to-the-pixel quality of the software.

The Modules

• Brick+PreCaching
• Animation
• Fly-in Advertising
• Ambi B’ground Advertising
• Search
• Cross-selling
• SVG driven UI
• Format driven UIs
• Remote control
• Format driven