The Problem

Carriers and consumers are not satisfied with the current music phone offerings and therefore mass consumer adoption has not taken place. Many users continue to view a music phone as a secondary music device.

The Strategy

Address user interface and user experience to provide a compelling solution that will become the user’s player of choice.

The Solution

beeweeb has created beePlayerCubed - the 3rd generation of the 2006 3GSMA award-winning music player. beePlayerCubed is a Java/Symbian/Brew/WindowsMobile application that easily interacts with a carrier’s/content provider’s existing music library and streaming servers and offers the user a simple, but powerful, user interface to browse, stream, download and buy music from the carrier’s library. beePlayerCubed is based on beeweeb’s patent pending technologies, appropriately combined together for an unparalleled UserExperience on mobile handsets:

Brick and PreCaching

Catalogue information is dispatched to the client pre-emptively using beeweeb’s content mapping matrices and concentric pre-caching logic which eliminates waiting time for the end-user navigation.

PlayBar

Playing local audio/video files or live streams and displaying album art is performed by the pop-up PlayBar, optimizing screen usage and delivering a compelling UserExperience.

ColorCode

At any time during the catalogue browsing the user will see the artists/albums/songs with different color fonts depending on his purchased music and what is available on the catalogue:

• Red Font -> have none
• Green Font -> have all
• Orange Font -> have some

The beeweeb approach

Handsets are launched with a wide range of formfactors, screen sizes, keypad layouts and capabilities. beeweeb take a modular approach to application design and development. By carefully profiling each device, we ensure that the optimum combination of modules are combined to ensure the best user experience. In addition, we understand the limitations of small screens, and design the interface down to the last pixel for each handset model.

The Modules

• Catalogue browsing powered by ConcentricPreCaching
• Playbar
• Playback of DRM and nonDRM assets
• Audio streaming of assets and live broadcasts
• Video streaming of assets and live broadcasts
• Dual download (web-based or OneDrive-based)
• Viral marketing (PublicPlaylists and SendToFriend)
• Podcasting
• Cross-selling of related assets (ringtones, fulltrack, albums, wallpapers, videos, etc.)
• Push-alerting technologies

beePlayerCubed is available on an unprecedented range of handsets to deliver the ultimate music experience to the widest possible audience.